Farris Does Faces
Farris Does Faces was born about two years ago, when mom, Gray Benko (who is a talented photographer in her own right), began to notice that Farris’s spark was dimming. Her confident daughter suddenly seemed full of self-doubt. Stressed about how to help her, an idea dawned on Gray in the middle of the night: Take something Farris already loves doing — wacky makeovers on friends and family — and use it to empower her daughter - from there, Farris Does Faces was born. She has made over celebrities like Brooklyn Decker and Jenny Mollen to an accomplished astronaut named Nicole Stott among many other stand out accomplished women.
“WE would take something she loves and turn it into an OPPORTUNITY to teach her unique life lessons.”
- Gray Benko
SERVICES REQUESTED
Brand Identity Stationery Design Brand Lookbook Art Direction
We obviously wanted to the brand to feel youthful but also wanted Farris to interact with the brand herself. We used lots of transparencies which she could cut out herself into different shapes that mimic her makeup. The transparencies are tiny little plastic pieces with adhesive that she could position on her branded collateral as she fits. A brand that is continuing to evolve, we executed a solid clean mark that allows for some additional play.
“Throughout my life and work, I learned the importance of being open to conversation and dialogue with people who are different from you, who have different perspectives and beliefs. Use the opportunity to not only share who you are and what you care about, but to learn about the other person, hear theist story. You don’t have to agree with that person’s views, but it’s important that we see, hear and listen to each other. It’s an opportunity to move beyond differences andante experiencing common humanity” - Tina L. Singleton
Above: Tina L. Singleton, Founder and Curator of Transformation Table. Opposite: Farris in the bath after she did her own makeup. Photos by Gray Benko.
To learn more about Farris does Faces and to follow along on their developing journey, you can head to their instagram.
Farris has been featured on The Today Show as well as a full article showcasing her talents in The Washington Post.