Café Eugenia
Café Eugenia is a grab and go cafe and gourmet market located in Freshfield Villages of Kiawah Island. Named after Kiawah Island’s historic avenue, the cafe uses locally sourced ingredients to offer an assortment of salads, sandwiches, cheese and charcuterie boards, takeaway meals, coffee, beer, wine and more. Using their brand story we crafted, they are led by the essence of Eugenia. A woman who exudes a classically timeless style armed with a culinary palette that is both worldly and unmatched. Breathing in the low country landscape which aids in every culinary and stylistic decision that the café makes. which thoughtfully sets them apart from the rest.
SERVICES REQUESTED
Brand Identity, Naming/Brand Story, Collateral Design, Package Design & Art Direction
Café Eugenia welcomes thoughtful conversation and is guided by the Low Country Landscape. We are led by the essence of Eugenia. A woman who exudes a classically timeless style armed with a culinary palette that is both worldly and unmatched. Breathing in the low country landscape which aids in every culinary and stylistic decision that she makes. Sourcing locally for her culinary creations whenever possible it seemed like a natural extension to open up this unique café that is a both celebration of her classic quirky French inspired style and her love of entertaining. The dinner parties she often throws for her dear friends last well into the morning hours and are filled with intellectual conversations that often end with dancing under the star lit oaks dotted throughout the grounds of her lowcountry home. History runs deep here but she seeks to infuse her story with a bit of eclectic spunk to keep things fresh, feminine and unique. She is our inspiration for Café Eugenia, everything is seen through her eyes
We were asked to produce the collateral design for Cafe Eugenia. The main mark features a unique hand drawn typeface that reflects the quirkiness of the brand. The interior of the Café was thoughtfully appointed with the color palette brought in throughout.
Café Eugenia believes in the power of the culinary arts and is guided by the Lowcountry landscape in every decision they make.
Quirky illustrations that have morphed into the submark(s) of the brand lend a french sophisticated twist that the Café tends to anchor to. Like we said, no detail left unattended to. Coffee packaging that is also locally sourced right here in town from King Bean Coffee Roasters.
Bea Shaffer Young is the Owner of Café Eugenia at Freshfields Village near Kiawah Island, SC. Bea spent several years working in the Charleston culinary scene before opening Cafe Eugenia with her husband’s help. Inspired by growing up with her Lebanese grandmother’s cooking, Bea brings a mediterranean inspired menu to the low-country. She and her team are excited to bring fresh, inventive and healthy food to the surrounding barrier islands.